Stockport brewery Robinsons – established in 1838 and one of the leading independent brewers and pub operators in the North West – have chosen Manchester-based agency Return as digital marketing partner to raise awareness of their historic range of Old Tom ales.
Return will be responsible for creating assets to drive audience recognition of Old Tom, as well as for promotion of the range across paid channels.
Daniella Messer, communications manager at Robinsons, feels the partnership could be a real turning point for the brewery: “We were impressed with Return’s laser focus on maximising ROI, teamed with their creative approach and strategic processes. We’re going through somewhat of a digital transformation at Robinsons, and need to bridge the gap between online and offline."
Guy Levine, chief executive officer and founder of Return, commented: “We’re looking forward to helping Robinsons harness the potential of digital marketing to ensure the Old Tom brand achieves its full potential. We’re using our expertise to help the brand reach new audiences and turn them into loyal customers, all whilst maximising return on investment.”
First brewed in 1899, Old Tom is sometimes referred to as “the original craft beer”. It is brewed using the original recipe to this day, although the Old Tom range has expanded in the intervening years to include Blonde Tom – Robinsons’ first beer to be made with Belgian yeast – and Old Tom Ginger.