Hope for Children, an international charity that believes every child has the right to a happy, healthy and positive childhood, has turned to London agency Lab to create a modern, responsive website and help promote its new Head Held High appeal.
Since being founded in 1994, Hope for Children has improved children’s access to education and health care, while empowering their families to support themselves by developing their confidence and self-esteem and, most importantly, giving them hope.
For the Hope for Children website, the aim was to transform it into a seamless experience that conveys their message in a powerful, elegant and yet compelling way. As a small and growing charity, Hope for Children needed to create an online experience that appealed to the emotive drivers of their target audience, as well as their rational thought processes.
The charity's Head Held High appeal aims to raise funds to transform the lives of at least 1,500 children living in poverty by ensuring they have access to a quality education. Without an education, children as young as six years are often forced to work in fields, pick scraps or are exposed to the daily dangers of wandering the streets or slums they live in.
Match funding will support the charity’s education based projects in rural, northern Ghana. In this region, children are four times more likely to be out of school than the rest of the country, and a shocking one in five are still involved in hazardous forms of child labour. The Head Held High appeal will fund activities including providing school books and uniforms, as well as running teacher training programmes to improve the quality of education available.
Murielle Maupoint, CEO of the charity, said: “We are absolutely thrilled that Hope for Children’s Head Held High appeal has been selected for UK Aid Match. As a small but ambitious charity, this is an amazing opportunity for the UK public to get behind this appeal and double the impact of their donation to improve access to a quality education for vulnerable children in Ghana and East Africa.”
International development secretary Priti Patel spoke of the issues: “On top of barriers such as having to walk long distances and a lack of quality classrooms, some children in rural Ghana are forced into child labour and early marriages which means they miss out on vital learning and do not get the skills they need for jobs in the future."
As a result of the appeal, thousands of disadvantaged children will have the opportunity to break free from poverty and live their life with their head held high. Funds raised by the appeal will also be used to support the charity’s education projects in Uganda, Kenya and Tanzania.