Marketing Grab Singapore Airlines

Grab and Singapore Airlines join forces to provide seamless travel for customers in Southeast Asia


By Shawn Lim | Reporter, Asia Pacific

October 4, 2017 | 2 min read

Southeast Asian ride-hailing group Grab has announced a partnership with Singapore Airlines that will see both companies combining their mobile applications to allow customers to have a simpler user experience when travelling to the airport in six countries across Southeast Asia.


Southeast Asian ride-hailing group Grab has announced a partnership with Singapore Airlines.

The service, which will be available in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, will allow SIA customers to book Grab rides through the SingaporeAir mobile app, with an option to book a Grab ride to the airport seven days before their scheduled flight.

When SIA customers select this option, they will automatically be directed to the Grab app, where they can choose to order a ride to the airport on-demand or in advance. The airport will be automatically listed as the destination, so the user simply fills in the pick-up point and desired time.

Customers who are members of SIA’s KrisFlyer and Grab’s GrabRewards programmes will also enjoy additional benefits under the partnership as GrabRewards members have the flexibility to convert their GrabRewards points into KrisFlyer miles.

“We are thrilled to bring more convenience to our customers on the ground and in the air through our new partnership with Grab, while also offering KrisFlyer and GrabRewards members the opportunity to convert points to miles and redeem them for award flights or flight upgrades,” said Campbell Wilson, SIA senior vice president for sales and marketing.

“We are constantly seeking to enhance our SingaporeAir mobile app and KrisFlyer programme to ensure that we provide more benefits to our customers.”

Marketing Grab Singapore Airlines

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