Christmas omnichannel planning, tips to enlighten the festive season

Nearly half of shoppers don’t but from the first website they visit, and nearly two-thirds of online purchases made on Christmas Day are carried out on a smartphone, meaning the festive season presents a huge opportunity for marketers to target omnichannel shoppers.

But brands need to fully understand shopper behaviours and solidify their marketing plans for December well in advance to succeed.

In this webinar, New Look senior digital marketing manager, Nadya Birca, and Criteo senior director – brand and agency, Paul Dahill, join The Drum to discuss how to take advantage of mobile conversion opportunities; what marketers can do to reach the shopper, and not the device; the role of a promotional calendar and how to measure beyond the click.

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