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Marketing Unruly Media

Unruly founders announce succession plans as search for new CEO begins


By Stephen Lepitak, -

October 3, 2017 | 3 min read

Unruly’s three founders are set to take a step back from leading the business following the company’s acquisition by News Corp, while announcing the search for a new chief executive and revealing new leadership for the future.

Unruly founders

Unruly founders

In a letter to it employees, chief executive Sarah Wood explained that she, chief strategy officer Scott Button and chief technology officer Matt Cooke would all hand over day-to-day running to its executive team, while maintaining their roles on the board of Unruly.

“As you can imagine, after 12 exhilarating years of building a global business and challenging the norms of adtech at every step, we are looking forward to handing the baton to our highly experienced and talented exec team, whose ambitious vision for Unruly 2020 will ensure that we continue to deliver wow for advertisers and take the lead on transforming advertising for the better, as well as upholding the Unruliness you have all come to expect!" revealed Wood.

"As part of the transition, I have made some exciting internal promotions, with Steve Hayes taking on the CTO role, Ken Suh stepping into the role of COO and Louise Tullin becoming CMO,” she added.

She explained that Button and Cooke would oversee the handover until the end of the year. Wood will continue in her role as chief executive while hunting for a successor until the end of March next year too.

The new chief executive will be in place by 1 April 2018, she explained, when she would then continue as chair of the board.

“Over the last two years, we’ve generated exponential growth in programmatic video revenues and we’ve built a first-class global leadership team to take the company forward,” she added while looking back on the achievements of the company.

The acquisition of Unruly was one of the first duties of Rebekah Brooks upon her return to lead News UK in September 2015.

Marketing Unruly Media

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