A surprise April Fool’s Day premiere touched down on the power of the sauce with an unofficial brand tie in, that resulted in the following interaction.
you wanna get in on this?
— Rick (((and Morty))) (@RickandMorty) April 2, 2017
Now making good on that, the TV show has influenced a menu decision to re-release the Buttermilk Crispy Tenders with the sauce.
Further marking the activity, the fast food firm is handing out 1,000 limited edition posters at select outlets in the US, influenced by Szechuan and other sauces. By doing this, McDonald's hopes to pay homage to the “pop-culture status fans have given their favorite sauces”.
AdAge reports that DDB and We Are Unlimited helped deliver the psychedelic campaign that was itself inspired by a runaway gag in a popular TV show.
Oh…did-did you guys want this? Szechuan Sauce…on a poster & maybe your taste buds: only on 10/7. Full deets at https://t.co/7WUSDF1C3vpic.twitter.com/eT4PxW3fEi — McDonald's (@McDonalds) October 1, 2017
Your fans showed us what they got, now WE got to bring it back. Super limited run Szechuan Sauce, only on 10/7! https://t.co/saa8FfGYNQpic.twitter.com/i2SbRtTxn5 — Chef Mike Haracz (@Mike_Haracz) October 1, 2017