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Gay couple speak out in wake of homophobic abuse directed at McCain chips promo


By John Glenday, Reporter

October 3, 2017 | 2 min read

A gay couple at the heart of an effort by oven chips brand McCain to preach diversity have spoken out after their segment in the ‘We Are Family’ advert was reportedly axed from some versions of the advert in the aftermath of homophobic abuse directed at the pair.


Gay couple speak out in wake of online abuse directed at McCain chips promo

Lee and Mat, who featured alongside their baby son, professed themselves to be ‘disheartened’ by the slew of negativity directed their way, but added: “For all the negativity, we had lots of hugely supportive comments.”

The 60-second commercial originally showcased the full spectrum of British families while a narrator intoned: “When it comes to normal, what is normal? Normal isn't normal.” This has now been split into two 30-second edits, one of which doesn’t feature the gay couple.

A spokesman for McCain categorically denied that this was in response to homophobic attacks by stating: “There’s only so much you can say in 30 seconds. We’re still promoting them, they’re in the posters and we’ve got them on social media.”

It was also claimed that while the couple were currently off-air, they would return to TV screens next week and remains viewable on YouTube.

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