Pizza Hut Delivery’s latest TVC features some big names in the world of nostalgic kids' TV: Rainbow’s Zippy, Bungle and George, all of whom join a family in the process of ordering their customary home delivery.
As the pan pipe theme tune plays softly in the background, Bungle the bear is enraged at the thought of the family ordering “the usual”, branding the dad of the family “a traitor to the little boy who loved Rainbow” for suggesting they order thus.
Once George’s vivid descriptions have convinced the gang to order a cheesy slab of carbohydrate from Pizza Hut Delivery, Zippy grabs the iPad and draws the patriarch’s attention to the brand’s 'buy one, get one free' deal.
The spot was created by Ogilvy & Mather London and forms part of Pizza Hut Delivery’s latest integrated brand campaign, ‘From Our Hut To Yours’. The initiative sees the delivery service refocus on the ease in which consumers can order takeaway pizza, via both a new website design and an app.
Several more social videos will be rolled out in the run up to Christmas.
Beverley D’Cruz, sales and marketing director at Pizza Hut Delivery in the UK, said: “The Rainbow characters really resonate with our target audience and brings back a warm, nostalgic feeling for many people. The advert enables us to celebrate the fun that pizza and Pizza Hut brings to all the family, showcase our delivery credentials and reiterate our focus on making it easier, to get a better pizza.”