Reliance Jio partners with Roy Kapur Films to expand its digital video content inventory in India
Indian mobile network operator Reliance Jio (Jio) has joined forces with film production company Roy Kapur Films (RKF) to create exclusive digital content and feature films.
Reliance Jio partners with Roy Kapur Films to expand its digital video content inventory
As part of the partnership, RKF will leverage Jio's reach and technology to curate, develop, commission and creatively produce digital content for Jio. The exclusive content will be available to Jio subscribers all over India.
Siddharth Roy Kapur, founder, RKF said: “Jio’s digital platform offers an unparalleled opportunity to produce and deliver high quality and world-class entertainment content at scale. Content that can be watched all over India, across all demographics and best of all completely at one’s convenience, across all screens mobile, tablet, laptop and TV.
"Our goal is to provide Jio subscribers with a wide variety of content that caters to their diverse tastes and sensibilities, and keeps them coming back for more. Partnering with Jio to produce digital video content and sharing in its long term vision for an Indian digital revolution and global digital leadership is truly exciting!”
According to Jyotindra Thacker, chief information officer at Jio, the partnership will help Jio "to power forward towards our goal of delivering the highest quality video entertainment content to our mobile subscribers."
He said: "Over the last decade, Siddharth has developed and produced some of the most commercially successful and creatively pathbreaking movies in Indian cinema, and we are happy to partner with him in the creation of a creative ecosystem that enables everyone to fully live and experience the Jio Digital Life.”
Earlier this year, Amazon India signs a similar deal with Warner Bros to stream high-quality films and first-rate television series.