Clive Owen visits runways, malls, people's kitchens and factories in new SAP spot

Clive Owen for SAP

Software solutions giant SAP is debuting a new commercial as part of its 'Run Simple' campaign, and it features a dapper Clive Owen in numerous settings while "thinking about thinking."

The spot, Let’s Do This,' features Owen talking about all the smart "thinking" technology in just about everything, from thinking planes, cars, phones and even toasters (where Owen shows up seemingly unannounced in a couple's kitchen).

The work, according to a release, is based on the insight that businesses are overwhelmed in a sea of data and paralyzed with the inability to take action. SAP, according to the ad, can “turn thinking into doing” by giving businesses the ability to turn data into action with its proprietary software.

The video, created by BBDO New York, and directed by Jim Jenkins of O Positive, will debut during this weekend’s televised broadcast of The Presidents Cup on NBC. Both 30- and 60-second versions will also run on cable news broadcasts and online video in SAP’s key markets, the US and Germany.

See the full ad by clicking the Creative Works box below.

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