Engine Group restructures into 4 ‘client-centric’ units

Engine Group restructures

The Engine Group has restructured to function around four new business units as it looks to “leverage the collective firepower” of its agencies and consultancy brands.

It mirrors the restructure of fellow holding group Publicis, which in 2015 broke down its disciplines into four "solutions hubs" under a model it dubbed 'Publicis One.'

Engine will now similarly operate under four business units: Engine Creative & Content, Engine PR & Activation, Engine Digital Transformation, Data and Insight and Engine Media.

However, the individual agency and consultancy brand names will be retained.

The first, Creative & Content, will be led by Matt Edwards, chief executive of the group's creative agencies WCRS and DF London. Sitting alongside those two agencies in that unit will be Trailer Park and NuFu.

Meanwhile Simon Peck, group managing director of Engine, will now also oversee Engine PR & Activation which will include agencies MHP, Mischief, Slice and Synergy.

Emma Robertson, chief executive of Transform, will head up Engine Digital Transformation, Data and Insight which, alongside Transform, will bring PAA, Fuel and ORC into the fold.

Finally, the group’s chief strategy officer Pete Edwards will oversee Engine Media.

Underpinning the move for Engine is that the group, comprised of more than 2,000 people with annual revenues of over $450m, currently sees some 56% of its revenue come from clients using multiple services.

“Since its inception, Engine has led the way in seamlessly delivering integrated marketing communications. We’ve always been client-led in our approach, building bespoke teams around business need,” explained chief executive of Europe and Asia Pacific, Debbie Klein.

“By bringing our market leading brands together into four connected business units, we will be able to further leverage the collective firepower of our specialists whilst continuing to value and protect their distinctiveness.”

It comes following speculation that global consultancy firm Deloitte had shown interest acquiring Engine.

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