Dentsu Aegis Network has introduced its media investment arm Amplifi to harness data and technology to support its clients in India.
Amplifi comprises of four specialisations which are investment management, global media partnerships, Amnet and The Story lab and will be headed by Kartik Iyer, who has been appointed as president of Amplifi.
The launch aims to "bring best in class solutions for clients that enable their business growth" according to Iyer. He said: "The launch of Amplifi is another step in that direction and I am very excited with this opportunity.”
Ashish Bhasin chairman and CEO South Asia on the launch, said: “We are excited to launch Amplifi in India under Kartik’s leadership and bringing together the four key capabilities under one structure. In today’s world, our media partners have much more to bring on table for our clients, than just media inventory.”
As part of the launch, Sujata Dwibedy is appointed as the group buying and trading head. She has 20 years of media trading and strategy experience having extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages and has led teams in the areas of planning, research, buying and strategy.
Dwibedy, said: “I am delighted to have been chosen for this responsibility to drive ROI and deliver value to Dentsu Aegis Network clients. In today’s rapidly changing media marketplace, I look forward to working with our agencies and media partners to deliver this value across media to our clients.”