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CP+B taps Linus Karlsson for global chief creative officer role


By Kyle O'Brien, Creative Works Editor

September 26, 2017 | 3 min read

CP+B today (September 26) announced that the agency has hired Linus Karlsson as global chief creative officer. In this role, he will partner with the newly named global chief executive officer Erik Sollenberg to lead CP+B. Karlsson will be based in CP+B’s Boulder office.

Linus Karlsson

Linus Karlsson joins CP+B as CCO

Karlsson, a renowned and award-winning creative leader, most recently founded and ran Ming Utility and Entertainment Group, a creative company which combined design, technology and entertainment and worked with clients such as Ikea, Polaroid and BMW. As part of Karlsson’s hiring, MDC Partners’ firm Plus Productions has acquired Ming, and brought on Ming chief executive Brian DiLorenzo to lead the company.

Karlsson also served as chief creative officer of global brands at McCann-Erickson, led Chevrolet globally as creative chairman of Commonwealth/McCann, and co-founded Mother New York.

Karlsson’s hiring comes at a time of momentum for CP+B, which includes Sollenberg joining the agency as chief executive from leading Swedish creative agency and CP+B strategic partner Forsman & Bodenfors. In addition, longtime client Domino’s recently announced a three-year extension of CP+B’s contract.

“Wherever Linus has been, great work has happened. He and I believe in the same things, and I can't think of anyone better to help us start some revolutions,” said Chuck Porter, chairman of CP+B.

Karlsson earlier had been one of 'The Swedes' along with Paul Malmstrom, who came to Fallon in Minnesota in the mid-90s, having joined from Stockholm’s Paradiset DDB. The two went on to head up creative at Mother in the US in 2003.

“Linus and I share similar views on all the aspects that go into great creative. He has a love of the craft of advertising and an approachable leadership style that brings out the best in people. Who could have thought that two Swedes would end up here in Boulder, running what we believe is one of the greatest agencies of our time. I am thrilled to have the opportunity to do this together with Linus,” said Sollenberg.

Added Karlsson: “I love people and building things. Helping companies grow and find their focus is my passion. I have long been a great fan of CP+B and their spirit of surprise and entrepreneurialism – creating their very own special place in our industry. Now, we have a chance to build upon that spirit, and add to the CP+B legacy in new and exciting ways for our clients. I am honored to join Erik, Chuck, Danielle, Vini and the team across the globe at such an exciting time for the agency.”

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