61% of marketers believe AI will result in a loss of jobs

Brain

According to a recent study conducted by The Drum, a vast majority of marketers believe that the integration of AI will result in a loss of jobs.

The boundaries between humans and machines is increasingly becoming blurry. Marketers are already contemplating how artificially intelligent machines will help them create smarter campaigns and personalise marketing messages in real-time.

The survey, in partnership with social media analytics platform Sysomos, asked over 200 marketers their opinions on AI, how it will impact creativity and the business functions it is set to impact in the marketing industry.

It found that just under half (46%) of marketing professionals understand the capabilities of AI and just over a third (37%) are actively investigating its potential use cases – which shows further education needs to be done in order to maximize AI's full capabilities.

The automation of jobs continues to concern marketers. A recent poll conducted by YouGov for the Royal Society of Arts has revealed that robots could replace up to four million jobs in the British private sector in the next ten years. While the same survey found that 13% of employers think more than 30% of jobs will become automated in the next decade.

However, the feelings among marketers when it comes to AI is not completely negative. According to a survey by QuanticMind, 97% of marketers feel positively about leveraging AI to make their jobs easier.

For more insight into our findings, download our free whitepaper now and get a first look at the results. For more insight on the impact of automation in the marketing industy, check out The Drum's coverage here.

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