Bloomberg Quint aims to capture Indian business audience with its new digital live streaming service

Bloomberg Quint aims to capture Indian business audience with its new digital live streaming service

Bloomberg Quint rolled out its digital live streaming service in India to expand its reach among India's growing business audience.

The new service includes daily live programming from both global and local markets and will provide consumers with live insights into the markets throughout the day, culminating with perspectives and analysis in the evening.

Bloomberg Media partnered with Quintillion Media in 2016 to form Bloomberg Quint and was rated as the most viewed business news brand on Facebook amongst new-age publishers according to Facebook Video Report, June 2017.

Justin B. Smith, Bloomberg Media Group chief executive officer said: "We set out to create India's premier digitally led multi-platform media company, so the launch of Bloomberg Quint's live streaming video content on our website is a step in achieving this.

"As global investors' interest in India continues to grow, we look forward to extending our reach to bring high quality news programs on India to the global community, and international news to India's increasingly digital audience."

Raghav Bahl, founder of Quintillion Media said: "Over the last few months, we have combined the best of Bloomberg and Quintillion Media to create what we think is the gold standard in news programming for India. Consumers can look forward to compelling video content on key India market developments and top business news and views, which they can watch in the office, at home or on the go on their mobile phones."

Bloomberg Media Group earlier entered into a video content partnership with Yahoo Japan to feature subtitled Bloomberg video content on finance, technology and lifestyle news and also with Twitter to create 24/7 news programme.

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