Uber was dealt a blow by Transport for London (TfL) when it made the landmark decision to decline granting it a new private hire licence thus expelling it from the city from the 30 September. However, Uber has a plan to rally Londoners behind it with an online petition.
Following the announcement by TfL earlier today, the ride-share company promptly announced its intention to appeal the decision.
Tom Elvidge, general manager of Uber London, led the charge, claimed he was "astounded by the decision," before adding that the move showed that “London is closed to innovative companies who bring choice to consumers."
Not wasting any time, Elvidge at midday on Thursday 22 September, hours after the TfL's announcement, launched a petition to save the company in London on Change.org. In a short time, the petition mustered 20,000 supporters, not surprising as the company employs some 40,000 drivers, and reportedly shuttles 3.5 million Londoners each year.
The petition echoed Elvidge’s statement, reading: “To defend the livelihoods of 40,000 drivers – and the consumer choice of millions of Londoners – sign this petition asking the Mayor to reverse the decision to ban Uber in London.
As such the hashtag #SaveYourUber was also soon trending.