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Lifetime skewers its own movies with humorous new promo

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By Kyle O'Brien, Creative Works Editor

September 22, 2017 | 2 min read

The Lifetime channel is known for its soap opera-esque, guilty pleasure movies filled with passion and danger, with titles like Mother, May I Sleep With Danger? and Pregnant at 17.

Lifetime Movie Promo

Lifetime movie promo

Now, the channel is making light of its own movies, with a promo that takes one of the themes – forbidden love – to a comic conclusion.

Creative production company Decon's directing collective Jean uncovers botched young love in all its glory in a comedic new promo spot for Lifetime Movies.

The ad features a suave teenage boy, with 90s heart-throb hair, smoothtalking his high school teacher to ditch class and bask in their illicit affair. As the teacher gives in to her passion and jumps on the student’s bike, their plan is quickly foiled when the duo topples over on his bicycle that is clearly not designed for two.

The spot closes with the tag line: 'Leave the bad choices to us,' followed by the teacher scattering her way back into the school.

Lifetime Movies: advert-body-3 by Decon

By Lifetime Movies

Overall Rating 4/5

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