Fallen Hollywood actor Kevin Bacon has been roped into another EE promotion by transporting the star into an innocuous bathroom by way of a laundry basket to sell the telecoms providers 4GEE Max Plan paired with the iPhone 8 and iPhone 8 Plus.
Surprising ‘Bob’ in the bath to appraise him of the benefits of this combination Bacon proceeds to offer oil and rose petals to glam up his tepid bath. Suitably impressed a reinvigorated Bob jumps out of the tub to claim the deal for himself, with Bacon helpfully positioning a towel to spare Bob’s blushes as he rushes past family members.
Max Taylor, MD of Marketing at EE, said: “We’ve put together the best deal ever for iPhone customers in time for iPhone 8 and iPhone 8 Plus, and Bob and Kevin team up to help tell customers about the better class of service at EE. Only on the new 4GEE Max plan can customers get the latest iPhone every single year, a huge 100GB of data and six months of free Apple Music with inclusive data all on the UK’s best network with 4G in the most places.”
The Saatchi & Saatchi London campaign is set to run across TV and digital channels from today, including a prime time spot during Saturday nights X-Factor. Bacon's last EE adventure saw him take flight to promote a free Apple Music deal.