The scavenger hunt isn’t totally virtual – a la Pokemon Go, the game requires participants to actually visit certain locations in the real world in order to unlock a special ‘Eight’ lens. Those who wish to play can visit the scavenger hunt’s landing page to find the Snapcode that triggers the game.
To play the game, users must follow clues that Verizon provides about the hidden Eight lens's whereabouts. For example, one of today’s clues in New York reveals that the Eight is “hiding not uptown or downtown,” but is “where our network shines and marquees light the town.” Another clue states that the Eight will be “between avenues six and seven” for two hours after sunset.
Players can follow these clues until they find the lens. Once the lens is unlocked, users can take a picture of the Eight and send it to ‘findthe8’ for a chance to win an iPhone 8.
The effort is only taking place in eight cities: New York, Chicago, Los Angeles, San Francisco, Seattle, Denver, Dallas and Atlanta. For each day of the game, which began earlier this week and concludes on Friday, Sept. 22, eight winners in each of the eight cities are receiving an iPhone 8. Those who unlock the lens but don’t win an iPhone still have the chance to win other prizes, like a $100 Verizon gift card.