TBWA\London invites Sara Tate to take the helm as CEO

TBWA\London invites Sara Tate to take the helm as CEO

TBWA/London has invited Sara Tate to helm its senior management lineup as chief executive, following a spate of recent appointments which have seen Andy Jex as chief creative officer and Anna Vogt as chief strategy officer this summer.

The leadership trio will begin to operate as one from 3 October, slotting in alongside the existing leadership team comprising managing director Brian Swords and global creative director Peter Souter.

Tate arrives with a wealth of experience having joined Lucky Generals as a partner shortly after the agency revealed that it was to be subsumed within TBWA after selling a majority stake. Prior to this Tate spent 10 years working alongside Jex at Mother London, rising from strategy director to managing director in that time.

Troy Ruhanen, president and CEO of TBWA Worldwide commented: “We are an agency group on the rise and not interested in looking for yesterday's comfortable CEOs. We need masters of restlessness. Agitators, not politicians. So as we conducted the search and waded through the establishment, the answer became obvious. Sara's track record at strategically rigorous, groundbreaking cultures is exceptional. She is not interested in recounting the old ways of working, but driving a team that wants to create tomorrow, today."

All three new recruits will report directly to Lucky Generals founder and TBWA UK CEO Helen Calcraft.

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