D8 Marketing

Desert Island Discs unveils watercolour style rebrand


By John Glenday, Reporter

September 21, 2017 | 2 min read

Britain’s oldest radio programme now has its newest branding following a full refresh of the venerable institution by the independent creatives at D8.

D8, Desert Island Discs

Desert Island Discs gives all new watercolour branding a spin

First broadcast in 1942 the BBC Radio 4 programme has welcomed over 3,000 guests over the course of its run, each of whom has shared which eight recordings, one book and one luxury item, which they would bring along should they be ‘cast away’ to the eponymous desert island.

Amongst those to have shared their passions are a diverse mix of figures drawn from across all corners of human expertise, endurance and creativity including Sir David Attenborough, Tracy Emin and Bill Gates.

Asked to give the brand a digital refresh D8 have sought to give the format a contemporary twist while retaining its own unique tone and values., alighting on a distinctive watercolour look in the process.

Outlining their approach D8 said: “For a programme so grounded in memory and recollections of life’s journey, we found inspiration in the colourful, indistinct watercolours of Marc Chagall. Their moody, dreamlike quality captures the intangible nature of memory and influenced our overarching concept."

Particular attention was given to the font, a customised Gil Sans which now resembles the grooves on a vinyl disc.

D8 Marketing

More from D8

View all


Industry insights

View all
Add your own content +