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Barclaycard Technology

Barclaycard encourages people to try something new with ‘Start Today’ campaign

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By John Glenday, Reporter

September 21, 2017 | 2 min read

Barclaycard is moving from finance to personal development with the launch of a five-week TV campaign from today across television, online and social channels.

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Barclaycard encourages people to try something new with ‘Start Today’ campaign

Kicking off with a TV ad, run in parallel with an online video, the creative from Iris will support an accompanying social campaign which runs until the end of November.

Andrew Hogan, global head of brand strategy at Barclaycard, said: “The Start Today campaign springs from the insight that we all have something that we’ve always wanted to try but have never done. We can all make excuses – but there are huge benefits and a lot of fun to be had if we overcome those barriers.

“As a brand, Barclaycard has been at the forefront of payments innovation for the last 50 years and this campaign shows the important role that we play in helping people to do the thing they’ve always wanted to, inspired by that first purchase. Whether it’s signing up to those ukulele lessons or buying a bike, Barclaycard is happy to be on the journey with our customers.”

The 60 second commercial will air this weekend with spots during Gogglebox, Liar and X-Factor, showcasing a number of individuals who have long prevaricated over taking the plunge and realizing their dream – be that bowling, biking or kayaking.

Barclaycard is actively courting the Millenial market having previously teamed up with BuzzFeed and Snapchat.

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