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Thomson hammers home TUI re-brand with advertising blitz

Thomson has alerted holidaymakers to a major rebrand of the travel company in the coming weeks by way of a new television ad depicting a man diving into clear blue waters, alongside the message ‘Thomson is changing to TUI’.

Broadcast during Saturday’s edition of the X-Factor the 20-second ad has been devised by Y&R as part of extensive efforts to minimise confusion amongst the UK public during Thomson’s transition to the TUI moniker.

Jeremy Ellis, marketing director at TUI UK and Ireland commented: “The foundations for our re-brand are firmly in place and we are primed ready to become TUI. We want to ensure our customers are ready to take this exciting journey with us so it’s really important that we communicate the transition clearly.

“A CRM campaign has been underway since May, engaging with 5m loyal customers and a special issue of our glossy magazine Discover has been sent to 1.5 million people. Customers are already used to seeing the TUI smile logo as it has been an integral part of Thomson branding for some time.

TUI has also been visible in our overseas resorts for three years and on our airline livery this summer. People will now notice changes on the high street from this week as our 600+ stores shift from Thomson to TUI.”

Iterations of the central campaign will appear on all long-haul flights on the 787 Dreamliner in addition to bus sides and other out-of-home sites. Thomson first revealed it would be dropping its historic name in favour of TUI two years ago.

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