Oliver diversifies with introduction of specialist healthcare arm

In-house agency specialist Oliver has introduced a specialist healthcare arm through which it will offer strategic medical marketing services to healthcare brands.

Oliver Healthcare will be led by managing director David Sawyer alongside customer experience director Andy Horrigan with offices in both Manchester and London. From there the team will offer a range of disease prevention, awareness and product education solutions for the public and private sectors.

Sawyerand Horrigan will both report directly to Oliver group chief executive Sharon Whale.

Oliver Group founder Simon Martin said: “There’s a clear need in the pharmaceutical sector for an approach that helps clients get things done better, and faster. David and Andy are well placed to deliver that. They’ve got the experience and expertise behind them to intelligently combine Oliver’s agile, flexible approach for this sector to deliver compelling, effective solutions for clients.”

Sawyer added: ‘I’ve worked for healthcare clients across the board and know first-hand the frustrations they can face in getting their communications strategies fit for purpose. Leading Oliver Healthcare gives me the opportunity to broaden the traditional marketing communications options that are currently available to pharmaceutical brands, and take them a proven alternative with the Oliver approach.’

Horrigan boasts two decades of experience in healthcare marketing from brands such as Seroquel, Brilinta, Cosentyx, Zyprexa and Esbriet.