UK Top Shazamed Ads: Volvo and YSL storm the chart with indie musicians

YSL takes ninth place in the chart

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

This week, the chart sees two newcomers come into their own with Volvo taking third place and Yves Saint Laurent (YSL) taking ninth place.

Volvo's 30 second spot, created by Grey, captures the attention of the viewer with breathtaking views as the car drives along a rugged mountain top. Throughout the ad, there are nods to the comparibility between the new car model and a mobile phone to show the human elemants.

Meanwhile YSL takes the ninth place in the ad with Loyle Carner's track The Isle of Arran. The directors cut ad plays on the Y, asking a number of why questions, including: "why follow old paths," as a young man creates a new code and a musician tries something different before each step on stage to present their creations at the end.

Shazam Chart

1
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: Spirit Of Summer: Mediterranean
Agency: Grey London
2
Runnin'
Artist: Naughty Boy
Brand: Chanel
Campaign: Gabrielle
Agency: Rkcr/y&r
3
These Woods
Artist: Klara
Brand: Volvo
Campaign: Human Made
Agency: Grey
4
This Girl
Artist: Kungs & Cookin' On 3 Burners
Brand: Peugeot 208
Campaign: Allure Premium Special
Agency: Omd
5
Thunder
Artist: Imagine Dragons
Brand: Microsoft
Campaign: Introducing Surface Laptop
Agency: Mccann-erickson
6
Howlin' For You
Artist: The Black Keys
Brand: Samsung
Campaign: Discover The Note8
Agency: Omd
7
The Rip
Artist: Portishead
Brand: Gucci
Campaign: Bloom
Agency: Vizeum
8
On The Regular
Artist: Shamir
Brand: All Things Hair
Campaign: Beat Hair Boredom
Agency: Bbh
9
The Isle Of Arran
Artist: Loyle Carner
Brand: Yves Saint Laurent
Campaign: Y The New Fragrance
Agency: Betc Luxe
10
Shake Rumble And Quake
Artist: Bonti
Brand: Very.co.uk
Campaign: Do More This Autumn
Agency: Fetch

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