Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

HSBC offers personalised credit cards via data-driven interactive campaign in Singapore

HSBC offers personalised credit cards via data-driven interactive campaign in Singapore

HSBC has rolled out a data-driven interactive campaign called “Choose What You Love” to help consumers select a personalized credit card.

The integrated campaign conceptualised by JWT Singapore and in collaboration with Dru Chen, singer-songwriter, has been designed to explore engaging ways for users to find out more about the bank’s offerings.

Chen also wrote and co-produced the song featured in the campaign with Leonard Soosay. Consumers can listen to this song, personalised to them, when they engage with the platform at www.hsbc.com.sg/choices.

The platform uses lifestyle questions and data such as weather, date and time, as well as information available from users who allow access to their Facebook profile, to generate an entirely unique music video for every user.

Gaurav Lalwani, general manager at JWT Singapore, said: "There are dozens of credit cards in the Singapore market and making sense of the choices is often confusing and not very interesting. We know the younger consumers are looking for entertainment that’s relevant so we combined music and technology to create a personalized, data driven music video to drive the message of a unique credit card."

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis