Media Spain Creative

DAC Group launches joint venture in Spain with Infinity Media Solutions


By Michael Feeley | Founder and chief exec

September 18, 2017 | 2 min read

Toronto-based digital agency DAC Group has expanded into another European country in a joint venture with Infinity Media, the fastest growing independent media agency in Spain.

The latest move marks DAC Group’s fourth European expansion in the past 18 months, with more announcements expected before the end of the year. DAC Group also has seven offices in North America.

Norm Hagarty, chief executive and managing partner of DAC Group, commented: “DAC’s focus is to help national brands with a distributed sales network of stores or locations build an effective digital presence. Because of our proprietary tools, the use of best in breed third-party software and our data-driven processes, we create meaningful results for our clients’ businesses. We met Infinity over a year ago and realised how aligned they were with us in philosophy, media execution and people. Our digital tools will give them a real advantage in the Spanish market and the joint venture allows DAC to grow even faster.”

Alex Lawton, founder and managing director of Infinity Media Solutions, said: “Having established Infinity in 2008, we have been at the leading edge of applying performance metrics to the traditional media channels. Combining this with DAC's sophisticated digital technology that creates personalised experiences in the local, social and multi device environment will uniquely position us to help brands drive measurable performance.”

The joint venture – DAC Infinity – has already opened offices in Madrid and Barcelona and has employed Enrique De La Torre, former commercial director at Movistar+, Telefonica’s multi-media sales division, to run the joint venture that includes brands including Expo Hotels, EDP and 888.

Media Spain Creative

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DAC is one of the largest independent digital media agencies in North America, with a growing international presence and offices in the US, Canada and Europe. We drive transformational growth for our clients with integrated, data-driven solutions. We combine best-in-class digital media expertise with deep knowledge of our clients’ businesses to strategically engage customers, no matter who they are and — uniquely—where they are.

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