News UK introduced revamped versions of both The Sunday Times’ Style and The Sun on Sunday’s Fabulous to expand their digital presence and create advertising partnership opportunities.
News UK said it will further look to grow and enhance its magazine portfolio as Style will utilize a digital-first approach with ‘Seven days of Style', a digital content strategy featuring exclusive and engaging video content on ‘Style Play’ across social media platforms like Instagram and Pinterest.
Meanwhile, Fabulous redesigned its print magazine into a larger size and will try to appeal to its users with the tagline 'Be Fabulous Every Day'.
Rebekah Brooks, chief executive of News UK, said: “Our multi-platform magazine portfolio offers advertisers a massive range of opportunities to reach highly-engaged audiences at scale and these changes will only grow that opportunity. Style and Fabulous already lead the UK women’s magazine market and the products remain the flagship for the brands."
Sinead McIntyre, editor of Fabulous, said: “As the UK’s most-read women’s magazine Fabulous already offers advertisers a unique ability to reach engaged fashion and beauty buyers at scale."
"These changes will enhance and extend that proposition, creating a new, brand safe zone on thesun.co.uk alongside the redesigned magazine and daily paper content. Supported by a new and innovative social media strategy we’re aiming to significantly grow both our audience and our engagement.”
The Drum recently spoke with News UK's Joanna Carrigan who said that one can create incredible content but if nobody sees it then it doesn't matter.