Digital Transformation

Jamie Oliver's new Facebook chatbot to offer recipes via emojis


By Taruka Srivastav | Reporter

September 16, 2017 | 3 min read

As part of a promotion strategy of his new book, celebrity chef and restaurateur Jamie Oliver has introduced a chatbot which will make use of food emojis to come up with recipes.

The recipes will be come from Oliver's new book, Five Ingredients Quick & Easy Food, and can be accessed from Oliver’s Facebook page and Facebook Messenger.

Jamie Oliver rolls out a chatbot on Facebook which offer recipes via emojis

Jamie Oliver rolls out a chatbot on Facebook which offer recipes via emojis

The chatbot is also built to offer snack ideas for different purposes, for example a user could type a car emoji and bot will offer snacks suggestions .


Greg Burke, senior digital creative at Jamie Oliver Group, said, “Jamie’s new book is all about Quick & Easy food so we wanted to build the quickest and easiest chatbot on the market whilst entertaining Jamie fans at the same time."

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Previously, Spice brand Schwartz partnered with The Apprentice Finalist, Nick Holzherr - and Spark Foundry to create a similar chatbot on Facebook.

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