Digital Transformation

Jamie Oliver's new Facebook chatbot to offer recipes via emojis

Author

By Taruka Srivastav | Reporter

September 16, 2017 | 3 min read

As part of a promotion strategy of his new book, celebrity chef and restaurateur Jamie Oliver has introduced a chatbot which will make use of food emojis to come up with recipes.

The recipes will be come from Oliver's new book, Five Ingredients Quick & Easy Food, and can be accessed from Oliver’s Facebook page and Facebook Messenger.

Jamie Oliver rolls out a chatbot on Facebook which offer recipes via emojis

Jamie Oliver rolls out a chatbot on Facebook which offer recipes via emojis

The chatbot is also built to offer snack ideas for different purposes, for example a user could type a car emoji and bot will offer snacks suggestions .

Chatbot

Greg Burke, senior digital creative at Jamie Oliver Group, said, “Jamie’s new book is all about Quick & Easy food so we wanted to build the quickest and easiest chatbot on the market whilst entertaining Jamie fans at the same time."

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Previously, Spice brand Schwartz partnered with The Apprentice Finalist, Nick Holzherr - and Spark Foundry to create a similar chatbot on Facebook.

Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +