Digital Transformation

Google aims to put an end to autoplays by offering users more control


By Taruka Srivastav | Reporter

September 16, 2017 | 3 min read

Google is all set to put an end to the autoplay functions of videos in its Chrome browser by giving users more control over audio.

The changes will roll out in Chrome 64 ( to be released in October) where autoplay will be allowed when the user opts for the media to be played. These changes will also unify desktop and mobile web behavior, making web media development more predictable across platforms and browsers.

Google Chrome to put an end to annoying autoplays by giving users more control

Google Chrome to put an end to annoying autoplays by giving users more control

In a blog post, Mounir Lamouri, Google's software engineer wrote: "Not all users have the same preferences for autoplay media, so Chrome 63 will add a new user option to completely disable audio for individual sites. This site muting option will persist between browsing sessions, allowing users to customize when and where audio will play."

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"These changes will give users greater control over media playing in their browser, while making it easier for publishers to implement autoplay where it benefits the user."

Google had earlier added autoplay videos to search results for queries that returned videos in the knowledge panel. Google also overhauled privacy for its users by introducing re-designed Dashboard recently.

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