The central London based integrated agency has tapped MJ Media to power up its capabilities in targeting the youth, entertainment and technology sectors.
Marking the group's fourth acquisition, Joe Garton, chief executive of Once Upon A Time, said: "We are delighted that MJ Media is joining us as it will enable us to deliver highly targeted and effective creative and media returns to our clients, particularly in the digital space.”
Matt Fuller, managing director of MJ Media, added: "I believe that the future of media involves working side by side with creative development and joining OUAT will enable us to be the first independent to bring both under one roof. We are delighted to be part of shaping and defining a new agency model and be at the forefront of the changing communications landscape.”
The agency counts 2K Games, Fujifilm, Hooch, Merrell, Cat and Bestival among its clients.
The new entity will operate under the Once Upon A Time name.