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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Latest Samsung Galaxy Note8 spot tenderly chronicles young romance

Two young lovers are at the center of the latest promo spot for the Samsung Galaxy Note8, and the underlying theme is that new technology can help bring people together in new ways while still making human connections.

In advance of general retail availability of the Samsung Galaxy Note8, Samsung’s new commercial, ‘I Love You’, is a minute-long modern day love story bringing to life Live Messages on the Note8 and how it can show the most important people in our lives that we are thinking of them.

The S Pen is one of the key features of this new phone and it gives the sender of a Live Message the ability to show their true feelings. In this spot, two people meet from across the room thanks to the messaging system. Then, their romance buds as they send personally penned messages and drawings back and forth, becoming closer with every interaction.

What keeps the spot from becoming sappy is that they show the butterflies and nerves, as well as the tender moments and it even throws in a bit of humor to keep it real. Plus, the soundtrack, "Similau (See-Me-Lo) by Peggy Lee, gives it a retro edge.

This is the second spot highlighting the S Pen on the Note8. The first was an NFL-centric spot that showed how the technology could be used for live messaging and a bit of gamesmanship.

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