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Digital Sports Marketing NFL

Sam Jones appointed as CEO of joint venture between Bruin Sports Capital and WPP, OverTier


By Andy Black, Editorial Account Executive

September 14, 2017 | 2 min read

Sam Jones has been named chief executive officer of OverTier, the joint venture between Bruin Sports Capital and WPP that runs the NFL’s OTT business throughout Europe, it was announced today.

Jones is a renowned executive who has built and successfully exited leading-edge, direct to consumer growth enterprises for world renowned enterprises such as Bauer Media Group, Perform Group, Warner Music and Silicon Valley-based Kyte, among others.

George Pyne, CEO of Bruin Sports Capital commented on the appointment: “Sam is a visionary with an outstanding track record of shaping businesses to capitalize on consumer demand across all digital channels to become long-term growth enterprises,” said Pyne. “His acute perspective on the nexus of the shifting tides of digital consumption and entertainment will be a driving force in taking the NFL Game Pass to completely new horizons. We are proud to have him on the team.”

“Bruin and WPP have built an organisation that will lead the change in how we watch live sports, informing the future of TV over the next five years,” said Jones. “The NFL is an iconic and data driven sport which is perfectly placed to lead all others in the OTT experience for its fans. I’m proud to lead OverTier and the team into a hugely exiting and high growth future.”

The Bruin, WPP venture was formed earlier this year as part of a strategic, long-term agreement with the NFL to lead the expansion of NFL Game Pass throughout Europe, a key driver for the league’s International growth strategy. Jones and the leadership team, along with the NFL, Deltatre, the world’s leading sports media and technology company, have completely reimagined a new NFL Game Pass which is debuting this week.

Digital Sports Marketing NFL

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