RAPP UK appoints Andy Rowe to lead marketing sciences
RAPP UK has appointed Andy Rowe as its new head of marketing sciences. Tasked with developing and leading the data science and analytics team, Rowe will also be responsible for nurturing clients in the art of data decisioning to drive business transformation.
Reporting into both Shiona McDougall, senior vice president (SVP) of strategy, and Carolyn Stebbings, SVP of data and technology, Rowe will lead a team responsible for optimizing the performance of omni-channel campaigns including social media, as well as undertaking segmentation, modeling and data mining.
Prior to joining RAPP UK, Rowe spent over 10 years at MRM Meteorite, most recently as head of data planning, working with clients such as easyJet, TSB, Vauxhall, Amazon, Standard Life and Royal Mail.
Shiona McDougall, SVP of strategy at RAPP UK, said: "Andy is a hands on practitioner with a wealth of experience and substantial gravitas. He will take leadership of the current data science and analytical team, building the team’s capabilities to encompass greater digital measurement skills alongside the current strong foundational elements of data science & analytics. We’re thrilled to have him on board and look forward to bringing his skills to more RAPP clients.”
Andy Rowe said: “I’m delighted to join an agency with solid ambition and a strong focus in developing its marketing sciences offering for its clients. RAPP knows and champions the individual, making the art of data science pivotal to its vision. To be a part of such a forward thinking and fiercely individual agency is a privilege I can’t wait to be part of.”
In addition, Rowe and his team will further build data visualization for RAPP’s clients across media, creative and data-tech.
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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.Find out more