Pinterest reaches 200 million monthly active users
Pinterest has revealed it now has 200 million monthly active users, up from the 150 million it had roughly a year ago.
In a blog post, Pinterest co-founder Evan Sharp shared some other growth-related facts about the seven-year-old company, stating that the platform has grown 40% since last year and that 85% of searches are now on mobile devices.
He also stated that “more than half of all Pinners live outside the US,” with 75% of signups coming from outside the country.
In addition to facts and figures, Sharp shed some light on Pinterest’s new “board sections” feature that users can expect to see in the coming weeks.
“Soon you’ll be able to add sections to your boards, making it easy to organize Pins the way you want to. This means you can save all your ideas to a single board, organize into sections, and easily find them later,” he said.
Earlier this year, the San Francisco-based company rolled out a visual search tool called Lens to make it easier for users to find relevant content on the platform. To use Lens, users can snap a picture of something – like a vase of flowers or a pair of shoes, for example – and Pinterest will pull up similar images.