James Corden is getting to tour the world, thanks to a handful of Chase Sapphire Reserve cardholders. The TV host leans on people going gorilla trekking in Africa, sandboarding in the Chilean desert and other adventure destinations to help plan his next vacation in a campaign from Droga5.
After releasing it's 'Reserve What's Next' campaign last year, the travel brand has shifted its focus to the Chase Sapphire Reserve cardholders through immersive travel stories. Ensuring a natural response, Droga5 waited to inform the travellers of Corden's involvement.
The travelers consisted of a local TV lifestyle expert, a professional photographer, a former professional snowboarder and a bartender, all bound by the common thread of pursuing their passions by seeking new adventures.
Covering167 hours of travel, 17 flights, 15 shoot days and 13 hotel beds, each spot was reported back to Corden via video chat and his makeshift command center.
“James Corden has the perfect personality to interact with our travelers. And he was genuinely amazed by the footage,” said Craig Gerringer, senior copywriter, Droga5.
“The whole trip was surreal. We were eating sushi in Tokyo 24 hours after observing Gorillas in the mountains of Uganda. Before any of that could sink in, we were off to the next location, taking in the idyllic beaches of a remote island off the coast of Australia, forgetting we were in Africa four days earlier,” added Conner Tobiason, senior art director, Droga5.
Droga5 enlisted director Thibaut Grevet to carry out the creative vision. The 2017 Chase Sapphire Reserve campaign launches this week with other continent spots rolling out online, digital/social, and TV through the end of the year.