Social Media

Facebook invites Danes to huddle round its Bonfire group video chat app

By John Glenday | Reporter

September 14, 2017 | 3 min read

Facebook has begun trials of an intriguing new group video chat app in Denmark which the social network has christened as ‘Bonfire’ and enables people to ‘instantly start video chatting with friends’.

The low-key iOS app was quietly dropped onto the iTunes store and is solely accessible to residents of the Northern European nation with the promise of video chatting with up to eight friends simultaneously. It also allows users to "play with effects and take pictures of your video chats".

Facebook

Facebook invites Danes to huddle round its Bonfire group video chat app

The app's listing explained: “Bonfire is a group video chat app that lets you hang out with your best friends and meet new ones. When you open the app, instantly start video chatting with friends. Use effects to express yourself and take pictures of your video chats to share on Instagram, Facebook, Messenger and more. From doing homework to catching up, Bonfire is the best place to get together with all your friends.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Facebook has confirmed it is running a "very small test" of the new app but is refusing to divulge further details at this stage, although the push would fit with the company’s focus on video content, including the launch of its own dedicated video service.

Social Media

More from Social Media

View all

Trending

Industry insights

View all
Add your own content +