YouTube pulls 'You Never Lamb Alone' campaign in India following protests from Hindus worldwide

YouTube pulls off “You Never Lamb Alone" campaign following protests from Hindus worldwide

YouTube has removed the 'You Never Lamb Alone' advert by Meat & Livestock Australia (MLA) in India, after requests from the Indian government.

A message on the video now reads, "this content is not on this country domain due to a legal complaint from the government."

Featuring gods, goddesses and prophets from different faiths and beliefs coming together to share a BBQ lamb meal, the ad aims to position lamb as the meat more people can eat.

The Drum earlier wrote about how Hindus vented their fury towards Meat & Livestock Australia (MLA) urging them to withdraw the ad. They also requested the Australia Advertising Standards Bureau to ban the ad in a protest spearheaded by Rajan Zed, president of Universal Society of Hinduism.

In a statement, he said that an apology was in order from MLA board chair Dr Michele Allan and managing director Richard Norton.

Recently, a prominent Indian hair salon owner Jawed Habib was charged for ads featuring Hindu Gods. Previously, Australian fashion label Soulan Zee and Etsy were criticised for the same usage of the deity.

The Drum recently spoke with Satya Raghavan, head of entertainment, YouTube India who said that YouTube today is core part of the media mix for all brand advertisers.

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