Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Samsung announces the roll out of Bixby voice in India to combat Apple

Samsung announces the roll out of Bixby voice in India soon to combat Apple

In a Galaxy 8 launch event, Samsung said that it will introduce the voice command feature on intelligent device interface Bixby to its customers in India in the next few weeks.

The company said that Bixby's delay has been caused as Samsung wanted it to understand Indian accents.

Through Bixby, Samsung will aim to step up its game to compete with Apple's initiative of making phones under 'Made in India.' Bixby voice for India has been developed at the company’s R&D center in Bengaluru.

In a nod to Apple, Samsung Mobile India tweeted: 'The new #GalaxyNote8 also comes with Bixby voice capabilities and ‘Make for India’ innovations in its intelligent interface. Bixby Voice capability will soon be available in India on #GalaxyNote8 and Galaxy S8 & S8+ devices.'

China has already toppled Indian smartphone makers with strategic innovation and marketing. Samsung remained the market leader with 28% share in 1Q 2017 (1QCY16:25%), the share of Indian vendors shrunk a mere 14% to 40% market share.

After a series of delays, Bixby was rolled out in the US in July.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis