UK Top Shazamed ads: Chanel takes second place while Samsung knocks itself out the chart

Kristen Stewart stars in the Chanel ad that has taken second place in the chart this week

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

M&S Food is the only brand to hold its place in the chart this week with five new entries from Chanel, Samsung, Gucci, Santa Maria and Very.co.uk.

Samsung's long reigning 'The New Normal' campaign has finally been knocked out by another Samsung ad, this time promoting the Note 8.

Backed by The Black Keys' Howlin' For You, the short shows the new "bigger things" the latest phone can do, dubbing it a PC rather than a phone.

Chanel has also taken a swing for the top spot landing second thanks to Naughty Boy's track Runnin' featuring Beyonce. Created by RKCR/Y&R, the artistic campaign follows Kristen Stewart running through a factory as sparks fall around her to promote the brands latest perfume, Gabrielle.

McDonald's, which held both first and second place in the chart over summer, has also been knocked out this week while Gucci takes sixth place, Santa Maria takes ninth and Very.co.uk takes tenth.

Shazam Chart

1
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: Spirit Of Summer: Mediterranean
Agency: Grey London
2
Runnin'
Artist: Naughty Boy
Brand: Chanel
Campaign: Gabrielle
Agency: Rkcr/y&r
3
Thunder
Artist: Imagine Dragons
Brand: Microsoft
Campaign: Introducing Surface Laptop
Agency: Mccann-erickson
4
Howlin' For You
Artist: The Black Keys
Brand: Samsung
Campaign: Discover The Note8
Agency: Omd
5
This Girl
Artist: Kungs & Cookin' On 3 Burners
Brand: Peugeot 208
Campaign: Allure Premium Special
Agency: Omd
6
The Rip
Artist: Portishead
Brand: Gucci
Campaign: Bloom
Agency: Vizeum
7
Montage
Artist: Andy Hull & Robert Mcdowell
Brand: eBay
Campaign: Shop Like Nobody Else
Agency: Vccp
8
On The Regular
Artist: Shamir
Brand: All Things Hair
Campaign: Beat Hair Boredom
Agency: Bbh
9
Bailar
Artist: Deorro
Brand: Santa Maria
Campaign: Latin American Kitchen
Agency: Brv
10
Shake Rumble And Quake
Artist: Bonti
Brand: Very.co.uk
Campaign: Do More This Autumn
Agency: Fetch

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