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Shazam Chart Advertising Shazam

UK Top Shazamed ads: Chanel takes second place while Samsung knocks itself out the chart

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By Jenny Cleeton, Social Media & Video Content Creator

September 12, 2017 | 2 min read

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

M&S Food is the only brand to hold its place in the chart this week with five new entries from Chanel, Samsung, Gucci, Santa Maria and Very.co.uk.

Samsung's long reigning 'The New Normal' campaign has finally been knocked out by another Samsung ad, this time promoting the Note 8.

Backed by The Black Keys' Howlin' For You, the short shows the new "bigger things" the latest phone can do, dubbing it a PC rather than a phone.

Chanel has also taken a swing for the top spot landing second thanks to Naughty Boy's track Runnin' featuring Beyonce. Created by RKCR/Y&R, the artistic campaign follows Kristen Stewart running through a factory as sparks fall around her to promote the brands latest perfume, Gabrielle.

McDonald's, which held both first and second place in the chart over summer, has also been knocked out this week while Gucci takes sixth place, Santa Maria takes ninth and Very.co.uk takes tenth.

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