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Manchester charities' campaign aims to tackle stigmas associated with HIV

Havas Life Manchester rolls out a visual campaign to tackle stigmas associated with HIV

A number of Manchester charities have combined to commission Havas Life Manchester which has installed a pop-up plant spelling out letters 'HIV' at Manchester's New Cathedral Street to raise awareness about HIV through visual demonstration. The campaign further aims to tackle preconceived notions associated with HIV.

The campaign titled #HIV Has Changed' was conceptualised by specialist HIV pharmaceutical company, ViiV Healthcare and the pop-plant created by Urban Planters. It is the the extension of the previous 'Change The Face of HIV’ campaign and was developed in partnership with Passionate about Sexual Health (PaSH) - a collaboration between local Manchester charities; BHA for Equality, George House Trust, and the LGBT Foundation - the current providers of HIV prevention and support across Greater Manchester.

Jon Chapman, creative director of Havas Life Manchester, said: “The idea for the campaign is simple. HIV has changed. It is not what you expect, thanks to advances in treatment and testing."

Sylvia Nicholson, UK policy director from ViiV Healthcare, added: “The team at Havas Life have done a fantastic job in coming up with such a simple, yet impactful idea that communicates to the general public that HIV has changed from what they may think of it."

The installation will be in place till 10 September, 2017.

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