Creative Works: NFL Kickoff edition featuring Bridgestone, Bud Light, Samsung and more

DeShaun Watson for the NFL

College football had its weekend in the sun last week, but now it’s time for the pros to step onto the gridiron as the NFL – and its huge batch of advertising dollars – gets underway on the long and grueling road to the championship.

With the first game tonight (Sept. 7), the defending Super Bowl champs the New England Patriots v the Kansas City Chiefs, the energy for the season has translated into several kickoff commercials hawking everything from beer to mobile devices and car tires to the general hype around the game.

Here are a few of the featured creative spots airing before the first pass is tossed and the first tackle made.

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Bridgestone: Pep Talk by Publicis

Added 07 September 2017
Agency: Publicis
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