Pepsi has marked its partnership with the NFL with an idiosyncratic celebration of some unique touchdown celebrations as part of a season long campaign which aims to win over fans with a series of promotions, custom-content and off-pitch action from NFL athletes.
The Fun Doesn’t End Zone draws upon NFL personalities Antonio Brown and Joe Staley who bust some moves on the field as they demonstrate how to celebrate a touchdown as only they know how.
Their commercial debut is set for tomorrow, in tandem with the NFL kick-off, when the pair will feature alongside actor Rob Corddry as he guzzles a can of Pepsi.
Chad Stubbs, vice president of marketing at Pepsi, said: "Football season is one of our favorite times of the year at Pepsi. Whether at the game or on your couch, NFL fans can pledge their team allegiance with first-of-its-kind Pepsi and team-branded cans. We're also excited to bring fans closer to the players they love through new TV ads and digital content showcasing the fun we have off the field."
Another component of the campaign will be an on-pack Snapchat sweepstake promotion with Pepsi and Frito-Lay which will unlock a random NFL team for those who Snap them. If that team wins there next game you’ll be given a chance to win match tickets.