M&C Saatchi has announced that it will be opening an office in Mexico City.
Called M&C Saatchi Chilanga, the agency will be led by chief executive Alvaro Dopico and chief creative officer Manolo Techera. The two will also be equity partners at M&C Saatchi Chilanga.
The pair join from Marcel Worldwide, where Dopico served as vice president of account services and Techera served as chief executive.
According to M&C Saatchi, the network’s Mexico City office will be its 26th. M&C Saatchi Chilanga will kick things off by working with Ballantine’s as it looks to add to its roster.
“There aren’t many secrets in this business. All that really matters is a love for what you do. With M&C Saatchi, I found a passion for simple and powerful ideas. This is all we needed to hear and see to be persuaded to join,” said Techera in a statement.
‘‘It’s an honour that M&C Saatchi has chosen myself and Manolo as their local partners in Mexico,” added Dopico. “Many agencies talk about integration but we will be fully integrated from the start. I can say this with absolute conviction.”