The airline will make use of the service to push a range of services directly to the phones of passengers including booking confirmation, check-in notification, boarding passes and flight status updates. A customer service team will also be on hand to answer customer queries in 10 different languages.
KLM president & CEO Pieter Elbers remarked: “I am very proud that KLM is the world’s first airline with a verified WhatsApp account. This unique partnership with WhatsApp underlines our position as an aviation pioneer.
“We want to be where our customers are and, given the 1 billion users, you have to be on WhatsApp. With an account verified by WhatsApp, we offer our customers worldwide a reliable way to receive their flight information and ask questions 24/7. This truly is a major next step in our social media strategy.”
WhatsApp is keen to branch out from personal communications by embracing the corporate world, prompting it to create a pilot enterprise program in which businesses are invited to join the fold across selected countries over the coming weeks.