Global ad tech company RTB House has expanded in India to further strengthen its APAC presence. Kshitiz Randhir Shori has been announced as its new Country Manager.
The Drum earlier spoke with Shori about programmatic moving beyond the buzzword in India where he mentioned that India presents a great opportunity for ad tech companies to build a long-term business strategy based on constant growth. He also emphasized on how Indian macroeconomic factors should also be taken into consideration as after a long time, India now has a stable government working towards digital initiatives.
Jakub Ratajczak, managing director APAC, explained: “Our rapid growth and addition of a new market to our portfolio affirms our goals of expanding, leading and innovating in the industry. The Indian digital economy has the potential to become the world's 3rd-largest within the next decade. E-businesses will grow manifold and will require our innovative digital marketing solutions in order to tap into the next billion digital natives”.
He further added: “We’re excited to welcome Kshitiz on board. His extensive understanding of the industry’s challenges and opportunities backed by strong body of work will help us to develop and execute long-term market defining strategies within the new market.”
Kshitiz Shori on his appointment, said: “I am really excited to join RTB House and to be an integral part of the ad-tech eco system where the sacrosanct focus is on delivering actual sales for our advertisers with the help of next generation technologies like deep learning and artificial intelligence."