Amazon Prime Video unveils a talking metal detector to introduce 'The Tick' in India
Amazon Prime Video is generating a bit of buzz in India with a with talking metal detector shaped like its new hero the Tick.
Amazon Prime Video unveils a talking metal detector to introduce 'The Tick' in India
The talking metal detector called 'Securi-Tick' conceptualised by Blink Digital, is wired to detect metal via sensors which are used by an algorithm to trigger a dialogue from the show, depending on the metal levels detected.
Dooj Ramchandani, co-founder and chief creative officer, Blink Digital said: “The Tick is a superhero that ‘saves the world’. He is also super goofy. We wanted to bring alive this unique combination by taking an object from our day-to-day that connotes security and combine it with Tick’s humour. The result: Securi-tick - the big, blue bulletproof, talking metal detector.”
Apart from expanding its international inventory in India, Amazon Prime Video also signed an exclusive deal with Bollywood actor Salman Khan.
