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By Katie Deighton | Senior Reporter

September 5, 2017 | 2 min read

Introducing Creative Pursuits, The Drum’s new video series uncovering the weird and wonderful hobbies undertaken by the industry’s marketing matter. First up is Wunderman executive creative director Ian Haworth, who rises with the lark six days a week to swim in Hyde Park’s Serpentine lake.

Haworth, rather inexplicably, “can’t get enough of the feeling of cold water”. As a member of the Serpentine Swimming Club he arrives at the lake before 7am come rain or shine in all seasons. Wetsuits are for wimps here, and in the winter months the creative director has been known the crack the ice in the dark of dawn in order to get his cold water fix.

“It’s kind of like a narcotic minus the narcotic, particularly when it’s colder and the water’s less than 10 degrees,” he said. “It just makes you feel so sharp and alive. It is like a real boost every morning.

“You kind of feel pretty chilled out and happy most of the time – and that’s not a bad thing.”

Do you enjoy a bizarre hobby? Email katie.deighton@thedrum.com to get involved in future episodes.

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Other episodes in the series

Episode 2

Why Iris’s Lolly Morris doodles pictures of strangers’ selfies | Creative Pursuits

In the second episode of Creative Pursuits, The Drum asks why Iris’ design director Lolly Morris has created the alter ego of Stalker Doodle – an anonymous Instagram artist that recreates strangers’ selfies in Post-It note form.

Episode 3

Why Saatchi & Saatchi’s Mia Silverman collects KitKat wrappers | Creative Pursuits

When she’s not creating work in her role as art director at Saatchi & Saatchi, Mia Silverman enjoys football, drawing and painting. But her most unusual hobby is adding to her 13-year-old collection of KitKat wrappers.

Episode 4

Why McCann’s Dom Butler co-founded a feminist Christmas tree angel brand | Creative Pursuits

Women To Look Up To, the side project of McCann London creative Dom Butler, marries modern feminist idols with the traditional festive tradition of placing an angel on top of the Christmas tree.

Episode 5

Why Now’s Sarah Levitt makes alcoholic candyfloss | Creative Pursuits

A trip to Japan inspired Now's associate creative director to create her own brand of candyfloss – infused with alcohol in true Soho style. Sarah Levitt tells the story of Sweet Mother Fluffer in the latest episode of Creative Pursuits.

Episode 6

Why DigitasLBi’s Matthew Jacobson practises the art of magic | Creative Pursuits

By day, Matthew Jacobson is the global executive design director of DigitasLBi. By night, he transforms into his magical alter-ego, with tricks and illusions he’s practiced since he was seven years old.

Episode 7

Why Code Computerlove's Louis Georgiou has collected 1,500+ Transformers | Creative Pursuits

Louis Georgiou, Code Computerlove’s co-founder and managing director, is a self-proclaimed obsessive character – a trait no better illustrated than by his collection of more than 1,500 Transformers figurines.

Episode 8

Why LinkedIn's Jason Miller spends his nights photographing rock stars | Creative Pursuits

Not content with simply heading up content and social at LinkedIn Sales and Marketing Solutions, Jason Miller spends his evenings photographing the most rock ‘n’ roll of bands and musicians – and editing pictures into the early hours of the morning.

Episode 9

Why TMW Unlimited's Jennifer Cownie reads tarot cards | Creative Pursuits

Jennifer Cownie may have the word ‘strategic’ in her job title, yet outside of work it’s empathy and emotion that drive her creative pursuit of tarot card reading.

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