The Drum Awards Festival - Official Deadline

-d -h -min -sec

Advertising the Walking Dead Thorpe Park

Thorpe Park unleashes undead billboard horde to promote The Walking Dead attractions


By John McCarthy, Opinion Editor

September 5, 2017 | 3 min read

Comms agency Taylor Herring has subverted out of home advertisers by making commuters wish they were tucked up safely at home, by anchoring the living dead to an ad installation in East London.

Walking Dead Thorpe Park

Walking Dead Thorpe Park

A bizarre bit of experiential marketing for Thorpe Park is helping to promote two Walking Dead mazes based on the long-running AMC show. The attractions will be unveiled as the show hits its 100th episode In October, tying in with the Fright Nights season.

The billboard was reportedly soaked in over 50 kilogrammes of animal organs and entrails to shock passersby. It is unlikely the gory ad format will be widely adopted by the industry but it inarguably provides a not-so-subtle alternative to online adblocking.

Walking Dead

The installation, which is mounted on a truck, will tour London henceforth. Some of the zombies got free from the billboard taking to the streets with sandwich boards and golf sale signs.

Dominic Jones, divisional director, at Thorpe Park Resort, said: "Fright Nights is Thorpe Park Resort’s biggest event of the year, and we’re hugely excited to bring the worldwide phenomenon that is The Walking Dead to our visitors.

“Each of the two specially built mazes are absolutely terrifying and are definitely not for the faint hearted.”

The show provides a lot of room to play with in the outdoor space. Now TV in the UK ran a particularly strong prank utilising zombie CCTV in petrol stations. Further to that Sky ran an interesting VR bus stop to scare commuters.

Below is footage from the stunt.

Advertising the Walking Dead Thorpe Park

Content created with:

Taylor Herring

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +