The UK marketing community has been urged to help raise funds for the survivors of the Grenfell Tower fire through what hopes to be the largest ever music marketing quiz, organised with the aim of raising £50,000.
Following the disaster in June, which took lives of at least 80 people and displaced hundreds of others, mSix and Spotify have united to host a quiz for advertising services businesses. Marketers will compete to generate funds for the Evening Standard's Dispossessed Fund.
The Spotify Pop Quiz will host teams of six from each competing company at The Electric Ballroom in Camden.
David Grainger, event organiser and chief strategy officer at MSix, explained: “At a time when London’s marketing sector is finally encouraging greater diversity, Grenfell highlighted how fragile that diversity truly is.
“We’re doing this because people lost their lives, but also because none of us should tolerate a London that works for some and not for others.”
Spotify's European vice president Marco Bertozzi told The Drum why he immediately got the music streaming service involved.
“When Dave approached me it was an immediate ‘yes’," he recalled. "It was a perfect idea and of course we wanted to do our bit to help after the horrific experience these people went through. I see Dave, his friend who kindly offered the venue and Spotify as merely facilitators to allow the whole industry to contribute.”
The quiz currently has sign up pledges of £1,000 each from Maxus, Twitter UK, Leo Burnett, The Telegraph, Teads, Bauer Media, Shutterstock and many others as it aims to get at least 50 teams involved to reach its target. At the time of writing it had reached the halfway point, with £25,000 raised.
Pledges can be made through the dedicated JustGiving site, where more information can also be found.